Bluebikes | Take a T Break

Recently I was standing at my Green Line stop, headphones in, completely in my own world. Ten minutes went by before a kind stranger in an orange vest came over to tell me the train was down. Standing there I thought, if I had a bike right now I would already be at my destination.

That is the frustration this campaign is built around. That moment at the stop, staring at your phone, is exactly when someone is most open to a better alternative.