"It's just plain Bella."

— me, age 4, very seriously, when people would ask if my name was Isabella

Now that I have your attention...

Let's talk about me.

I care a lot about finding good things and sharing them with people, whether it's a restaurant, a song, or a brand moment that actually lands. That curiosity is what got me into marketing and it's what keeps me in it.

I've spent the last few years as a marketing manager at a fast-growing, multi-state cannabis startup. I've built campaigns, managed budgets, and learned how to make things work in a space with real constraints. I think about how people move, what they pay attention to, and what makes something actually stick.

Off the clock I'm probably finding a new sauce, discovering a new artist, or running into someone I know. Ask my friends. It happens everywhere.