"A bigger Bella with a bigger Bella face."

— me, age 4, when asked what I wanted to be when I grow up

Now that I have your attention.

Let's talk about me.

When other kids were saying they wanted to be an astronaut, doctor or athlete, I came at it from a different angle. Turns out I just wanted to be more of myself, and that's still the plan.

A big part of that is my curiosity. I care a lot about finding what resonates and sharing it with others, whether it's a restaurant, a song, or something a brand does that stops you mid scroll. That's what got me into marketing and it's what keeps me in it.

For the past four years I've led marketing at a fast-growing, multi-state cannabis company, building the department from the ground up. I've launched products, opened stores, rolled out kiosks and signage across every location, and produced activations people remember, all while navigating regulations that change at every state line. I know how to make creative work in a space with real constraints and a lot of noise. Using AI to move faster without thinking less doesn't hurt either.

Off the clock I'm probably finding a new sauce, discovering a new artist, or running into someone I know. Ask my friends. It happens everywhere.